Watch industry like most industries has evolved dramatically, thanks to the advancement in technology, internet revolution and growing GDP. While World Wide Web has made marketing and distribution a lot easier it is the third metric which has triggered this rapid change. World citizens today have surplus cash to satiate their hunger for big […]
The 10:10 wrist watch setting
Product advertising in not just about the product itself or great photo shoot; it is also about influencing consumer psyche through innovative techniques. Watches are no different. In case you are wondering what human psychology has got to do with timepieces then continue reading. Check out some of the wrist watch advertisements. If you […]
Rolex Cyclops – What is it?
History – Cyclops is synonymous with Rolex watches, especially the vintage ones. It is actually a magnifier which rests on the glass dial, just above the date window, making it easier to read the same. Watch lore and stories associated with Rolex reverberate with anecdotes and reasons for such a design change. It seems […]
