Advancement in technology has reshaped our lives like never before. Whether it is education, entertainment, science, communication or transportation – everything has evolved dramatically. However, the biggest impact of technology has been on lifestyle and fashion, especially wristwatches. Earlier, watches were available in four basic shapes, but today because of innovative materials and cutting […]
Which wrist watch brand to buy?
Watch industry like most industries has evolved dramatically, thanks to the advancement in technology, internet revolution and growing GDP. While World Wide Web has made marketing and distribution a lot easier it is the third metric which has triggered this rapid change. World citizens today have surplus cash to satiate their hunger for big […]
The 10:10 wrist watch setting
Product advertising in not just about the product itself or great photo shoot; it is also about influencing consumer psyche through innovative techniques. Watches are no different. In case you are wondering what human psychology has got to do with timepieces then continue reading. Check out some of the wrist watch advertisements. If you […]
Rolex Cyclops – What is it?
History – Cyclops is synonymous with Rolex watches, especially the vintage ones. It is actually a magnifier which rests on the glass dial, just above the date window, making it easier to read the same. Watch lore and stories associated with Rolex reverberate with anecdotes and reasons for such a design change. It seems […]
Why wear a wristwatch?
As mentioned in our earlier blog ( History of wristwatches )timepieces were first exploited during the early 19th century by the army for various synchronised operations. However, today, it plays a different role. It teaches us the value of time. Since everything is achieved in a certain time frame, it needs to be spent […]